Google blog How to use paid URL links Speeding traffic ~ Blog for business

Saturday, 31 March 2012

How to use paid URL links Speeding traffic

With the tight competition between web pages today, it is very important that you do everything to get an edge over other sites when it comes to acquiring massive amounts of traffic. There are many techniques to drive visitors to your site. Some of them are easy strategies, while others require hard work and effort on your part. And of course, you must be very patient, because regardless of what you do, the results of your hard work can not be achieved overnight. The time must elapse before you reap the fruits of your labor.

And if some strategies require perseverance, there are also others that may require you to invest a good amount of money just to drive traffic to your website. To have a steady stream of visitors, you should invest in advertising. And a form of a good advertising technique is to generate traffic through URL links paid. URL links paid come in different shapes. It could be as straight up ads or in the form of paid inclusion for web directories.
The advantages of using these two methods are enormous. First, in the case of buying ads link, you will get massive traffic primarily due to the fact that these advertisements are strategically placed on websites that are linked to your site. If your site is all about cars, for example, your URL will appear on other paid sites that are related to the automobile. This is the concept behind the network of Google ads pioneer.
To understand better paid URL, you need to see how Google ads work. As an advertiser, you will be buying keywords where your ad will show. Buying a keyword means that each time a Google search engine user types that exact keyword in the search box, your link will appear either at the top of search engine results or on the sides This will give the user options to additional Internet where they can find things they want. These URLs poured into the Google Network follows a policy of pay per click. This means advertisers pay only for actual links or the views of users on the Internet. No click means that you do not have to pay for something. It's a win-win situation for you.
Other than your display URL on the results of search engines, your ad can show on websites that publish Google ads. Google maintains two types of users. One is the advertiser, which is you and the other is the publisher. The editor receives the database listing of the advertiser. So if your ad were part of paid advertising network, it would be placed in rotation with all other advertisements. The good thing about this setup is that your ads will appear only on the sites concerned. If your ad or website is about slimming teas, it will not appear on a website movie star. It will only appear on the websites of weight loss and tea rooms online.
This is how the ads through the paid work URL. Now there is another way to increase traffic to your site than that. By paying to publish your URL to be included for popular paid web directories, you will get regular traffic as well. Web directories are sites that are dedicated to keeping a list of other sites that are submitted for inclusion. These sites are filled with different URL sponsored ranked accordingly. It works great as the yellow pages of telephone companies. But instead of phone numbers for registration, they put a link to some website.
While you might think that investing for the inclusion of these sites is not possible, think again. If you consider the algorithm used by search engines in determining page rank of your website, you will see that if your link appears on a Web page that has a high traffic and page ranking, some of they will brush on your site. This means that you added leverage when it comes to search engine results.
This is very important because, as a web master, you have to make full use of tools and opportunities to send traffic to your site whenever you can. Moreover, the popular web directories have a following of their own. This corresponds to the fact that many people actually visit web directories, if and when they want to check something or if you are looking for a particular product or information. It always pays to be part of a well trusted or website.


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