If you are blogging in order to sell advertising, there are two basic ways you can go about recruiting sponsors who want to put ads on your site, you can let someone else do all the work field, or you can do the work yourself and keep all the revenue. In the first group, many people make money blogging by selling space through Google's AdSense program. The advantages of this program are many, requiring very little effort on the part of the blogger or webmaster to begin raking in profits. However, most people find they make less money through this method than they had hoped that their blog would earn.
Sell advertising directly to companies who want to put banner ads or sponsored links on your blog can take a little time, but it is often fairly lucrative. If you have lots of contacts in industries that are related to the theme of your blog, you might want to try to go this route. People who have a strong background in sales and are experienced at pitching proposals can make some money by renting blog space to interested companies. The biggest problem with this model is that you often have to build an audience large enough that you can attract advertisers, which may mean you have to do several months of work before starting to make money blogging.
As blogs become a business more lucrative, many established companies are wondering how they can get into the action. One way that companies rely on the movement blog is having blogs that provide a kind of friendly face for their company. Often a company will employ an established blogger to create a blog specifically designed to attract customers of this company and create positive associations with the brand in consumers' minds. More than one writer who never even dreamed he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of concert.
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