Google blog How to Use a newsletter to drive traffic ~ Blog for business

Monday, 2 April 2012

How to Use a newsletter to drive traffic

Currently, there are countless ways to generate traffic to a site. But even if there are lots of strategies, none of them can guarantee instant results. Generate traffic to a site is always the hardest job is when it comes to maintaining a website. Traffic can be obtained by advertising and promotion. But do you know that you can get people to visit your website simply by creating a newsletter?

People surf the Internet for various reasons. But most of all, they are online because they want to gain some information about something. Some people want to research more about a product before buying. Others are looking for suggestions from other users. And there are those who surf the internet just to acquire knowledge. Therefore, if your site has quality content, the higher the chances that you raise a number of unique visitors from time to time. But what if your site is not an information portal and is in fact an e-commerce site? Add as many items that can be a problem because you already have tons of photos and pictures to put in place.
Well, if that's the only concern you have, the solution is pretty simple. All you have to do is create a regular newsletter about your products and relevant information about them.Newsletters can you provide both repeat and unique visitors on a regular basis. Make sure you got some juicy and catchy titles offers included in your newsletters. And of course, your visitors will visit you from time to time, review your new and old products, and stay until they are ready to buy your products.
To successfully drive traffic bulletins for your site, you must maintain an active list of email addresses of people you can send your newsletters. The list does not include thousands of email addresses at once, if you have not yet. What's more important is that you will build your list slowly along the way. In addition, a targeted list is better than the lists that you can buy from so-called gurus of online marketing.
A mailing list is the functional factor behind moving to the traffic reports. And you can get the email addresses of your visitors from your site. Make sure you have installed scripts that allow your visitors to subscribe to your newsletter and receive updates interesting that you could offer. Try to include a script in which they can invite their friends as well.This allows them to easily recruit visitors for you. Friends from your visitor could be a part of your daily requirement of traffic.
Newsletters that you create regularly should be stored in a folder on your website. Always download news quickly. You can use the current Web page to be sent to people on your list. Or you can simply send the link that will take them there. Between these two options, it is always best to send the page itself so that people will see both your newsletters. This way, they can click on live links in the message, if and when they find your articles quite interesting and offers. Now that's instant visitors for you.
So try to do the math. Imagine how many visitors you will have if it is only about 10% of 1000 people would come visit you. It's 100 unique visitors every day. The number can not be so high, you might say. But again, that prevents you from sending your newsletters to millions of Internet users? Just go ahead and maintain your database email. Your traffic will certainly reach the peak in the coming days.
You can also maintain a record of your previously sent newsletters on a certain part of your site for future reference. If you have successfully created your newsletters both informative and exciting, then people will certainly go back and view them, although several months old. A database of newsletters could you provide recurring traffic without much effort on your part.
If you do not have any use newsletters as a strategy to drive traffic to your site, at the right time is now. Do not fall behind your competitors. Your site deserves to be seen, appreciated and visited by hordes of traffic every day. Start making this exciting newsletter today.


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