Google blog 9 effective ways to convert traffic to paying customers ~ Blog for business

Saturday, 14 April 2012

9 effective ways to convert traffic to paying customers

If you have a website that markets your company to reach an online business that generate revenue companies or ad programs like Google AdSense, or to sell products and services on an online store. You probably know that there are some technical research engine marketing such as Search Engine Optimization, Pay-Per-Click such as Google AdWords, and other promotional techniques to drive that much needed traffic to your site.

Now that you have done that, what happens when traffic builds up on your website? Are you able to convert them into paying customers? Build traffic to your website is just one thing, but if nobody buys your products or services, your online business is doomed to failure.
Conversion Optimization - a success factor
What is conversion optimization? It is the process in which you maximize the percentage of site visitors to complete a preferred share. This percentage is called conversion rate.
If you do not, the conversion rate should be monitored. Percentage for pay-per-click ads, the percentage of visitors who clicked on your ad and is directed to your site, and made some actions - like completing and submitting a contract form, request a specifications and other actions. This can be measured, to let you know if you have successful ads.
How the conversion price calculated?
Pay-per-click ads conversion rates, are calculated as follows:
Number of site visitors making an action - divided by - number of visitors who click on your ad - multiplied by - 100 - is equivalent to - Conversion Rate Percentage
Online stores conversion rates are simply calculated as follows:
Number of orders made - divided by - number of site visitors - multiplied by - 100 - is equivalent to - Conversion Rate Percentage
The importance of improving the conversion rate is so crucial because it can escalate your sales transactions with the same amount of traffic on the site a little over your conversion rate. As site traffic increases - and it should increase as expected over a period of time, granting you to manage your website - your profit will proliferate. You can boost your conversion rate and boost traffic to your website, your profit will escalate four times, with all other things being equal.
Here is the long awaited 9 Effective Ways
You can use the following 9 effective ways to improve your conversion rates and convert site visitors to paying customers. This is perfect for online stores, but it is also very effective for most types of websites that need to improve their conversion rates. Most of them are reasonably priced ideas, especially when compared to the price of driving additional traffic or website to pay for advertising. Keep in mind, however, that increasing your conversion rate will be a better return on investment for expenditures to promote your website that you use to boost your website traffic.
1. Use the return policy of your site to convert visitors to paying customers.
2. Provide a variety of payment options to attract a lot more profitable.
3. Provide a customer service easily accessible.
4. Provide a contact number, toll free, which is visible to site visitors.
5. Be a mystery shopper to your site.
6. Make your website secure and make sure that everyone knows.
7. It is best to take a look at your competitor's site to see what they will do.
8. You should receive feedback as it will help you improve your services.
9. Offer special discounts and promotions and make sure they are heavily advertised.
It is not enough to simply get your site noticed. You must close all sales too!


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