Google blog How to generate traffic from articles ~ Blog for business

Friday, 6 April 2012

How to generate traffic from articles

The Internet is an optimal source of information on the world wide web. As such, it is a given that people connect to the Internet, mainly because they are looking for something they want to know more about, learn more about, or research more about. Given this, it becomes very important that your site is filled with useful content for people to read. It does not matter if you're keeping an information portal type of a website or an e-commerce site. You need content. You need items. Keep in mind that these are the very things that could drive traffic to your site.

So how will your articles deliver a steady stream of visitors to your website? There are two ways. First, if you write something that is related to your site and sprinkle some keywords in it, search engines notice your site more. Once you have your articles all written and ready, just upload on your website. Wait, sit back and relax while the search engine robots crawl through them after a few days. The robots will then add these keywords to the algorithm and the search engine, they are in use to calculate the popularity of a keyword to your site.
If your site is proving to be one that contains the most relevant information on the keyword typed by the user, then your site will appear on the first page of search results. It's a given that the higher your position in search engine is, the better the chances that people who use the search engine looks something will click on your site to verify that you have to offer. The idea is simple - the richest informative articles that you downloaded and the more keywords you sprinkle in them, the greater are the chances of your site get noticed by people.
But of course we can not ignore the simple fact that your article on its own, can give you the traffic you want. It is unlikely that the story or feature article you wrote about is the same with someone else if and when you wrote it all by yourself. And if some people will definitely come looking for that piece of information you have. And if the unique items that you have created contains the data of Internet users need, that should be enough to shoot.
Finally, the same people that you frequently visit. If your site or blog gives them what they want, then you do not need to get out of your way to get traffic. Traffic will come to you naturally. There is not much technicality in this setup. All you have to do is download a lot of information rich articles on your site and you should be all set. But again, you have to market your site in a different way so that people will actually see your articles.
This brings us to another effective method of using articles to drive traffic to your site. It is through the use of article directories. Article directories are websites whose primary purpose is to compile information rich articles submitted by their members. There are several of them out there today. And most of them follow strict rules about the types of items you can download. More often than not, you can send items that are very informative without separate promotion for a service or product.
These sites will publish your articles in their network. Your items will then be available to all other Internet users. The chances of your articles being read and spotted are higher if you submit them to article directories. This is because popular articles directories enjoy high page ranking. Your articles, provided you choose the right keywords, will definitely show on top of the list of search engine without much hassle on your part. In essence, you ride the popularity of the site and use it to your advantage.
Now it does not stop there. Article directories normally allow one live URL or backlink to their authors. They also provide the space in which you can put a small description of yourself, your site, and your expertise. Therefore, with all these groups working for you, plus a direct link to your website submitted to the person surfing the Internet interested in reading your article, you have more chances to win people to actually visit your site just to find more information-rich articles like the one that has absorbed.


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